Creative → UX → UI
Kinder's BBQ
Kinder’s goal was to better connect their products with the recipes that inspire people to use them. The project focused on creating a unified experience where users could easily discover products through recipe content and move seamlessly between inspiration and purchase. By introducing a flexible design system, reusable marketing templates, and a deeper recipe CMS, the platform was built to support ongoing campaigns while improving product discovery and overall engagement across the site.
Creating an online hub for Kinder’s products and recipes
( Engagement led product experience )
Kinder’s partnered with the Goodness Inc. team to increase engagement with both their products and recipe content. The goal was to bring everything into one place and create a stronger connection between the two, allowing users to easily move from inspiration to product discovery. The solution focused on a unified design system and deeper content structure, including consistent visual cues like product colours and categories, along with an expanded recipe CMS that made it easier to link ingredients, products, and cooking content throughout the site.
Scalable and re-usable marketing solutions
( Flexible campaign templates )
Kinder’s runs multiple campaigns throughout the year that require dedicated landing pages and promotional content. To support this, the design system included a set of flexible templates and reusable sections that the marketing team could easily deploy across the site. These components were designed to work across key pages like the homepage and PDPs, while also connecting campaigns to relevant recipes and products to help drive deeper engagement.
